Play-Doh Touch Shape to Life Studio Create a colourful world of interactive adventures where real world Play-Doh creations come alive in the digital world, in ways never before imagined.

Combining hands-on play with digital play, Play-Doh is introducing fans to even more interactive play adventures with the first app-enhanced Play-Doh experience – Play-Doh Touch Shape to Life Studio.

To start, simply download the Play-Doh Touch app (available on iOS and Android devices), fire up your imagination and shape a Play-Doh creation. Place this on the Shape to Life Studio and scan it with your tablet or smartphone.

The creation will come to life on screen with fun animations and interactions, ready to explore. Create new virtual friends with the character stampers and watch as each new character unlocks their own unique world and personalities when scanned into the app.

Scan additional creations made with the action stampers to see the surprising effects they have on other creations in the app. Watch the characters dance, spin, float and more. Use different Play-Doh colours and see how that effect changes in the app.

Keep imagining, shaping and scanning additional exciting creations with the cutters and tools to customise and enhance the Play-Doh virtual world.

When it’s time for the physical Play-Doh creations to go back in the can, you can save your virtual creations in the app and bring them out to play, on your device, on another day.

Play-Doh Touch Shape to Life Studio includes the studio setup, five digital character stampers, five digital action stampers, four tools, 15 cutters and seven cans of Play-Doh Modeling Compound in a variety of colours as well as instructions to get you started.

To learn more about how to interact with Play-Doh Touch Shape to Life studio watch the demonstration video on the Play-Doh South Africa YouTube channel.

The Play-Doh Touch Shape to Life Studio will be available from Toys R Us, ToyZone, Toy Kingdom, Hamleys and other major retailers. You can also shop online for Play-Doh at

A childhood staple since its introduction in 1956, the Play-Doh brand has continued to captivate the imaginations of children across the globe and is the #1 reusable modeling compound, with more than 500 million cans produced each year. As well as being fun for kids Play-Doh has also has many educational and developmental benefits. Play-Doh has been shown to enhance fine motor skill, improves pre-writing skills, assist with literacy and numeracy development, stimulate creativity and imagination, have a calming effect with regards to focus and concentration, develops hand-eye coordination, increases curiosity and knowledge and encourages social skills.

Visit Play-Doh South Africa at;

Facebook: @PlayDohSouthAfrica;

YouTube: Play-Doh South Africa

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