KIMBERLY-CLARK PROFESSIONAL™ INTRODUCES NEW 2 PLY KLEENEX® TOILET TISSUE WITH SOFT WAVE EMBOSSER TECHNOLOGY
Kimberly-Clark Professional™ has launched its new-look 2 ply Kleenex®toilettissue incorporating the brand’s innovative Soft Wave embosser technology, which delivers a softer feel and superior absorbency.
In line with the brand’s promise to deliver products that transform the health, hygiene and well-being of its customers, Kimberly-Clark Professional™has once again leveraged insights and technologies to elevate the washroom to new levels of efficacy.
To celebrate the launch of its new bathroom tissue, Kimberly-Clark Professional™ is partnering with the Guide Dog Association of South Africa. “Partnering with the Guide Dog Association makes sense to us given the caring work the organisation does for visually impaired people in South Africa,” says Hassett.
Interestingly, the puppy on Kleenex toilet tissue was originally a suggestion of an executive at the Scott®Paper Company’s Andrex™line in the United Kingdom in 1972, aimed at demonstrating softness and vulnerability. It went on to become one of the most loved advertising icons in the country. It was such a success that in 2003, a few years after Scott Paper was acquired by Kimberly-Clark, the puppy was adopted for its own Cottonelle™brand in the UK, and for Baby Soft®in South Africa.